Finca Rosa Blanca is an award-winning boutique hotel and coffee plantation in the highlands above San Jose, Costa Rica. Now a selected property in the National Geographic Unique Lodges of the World collection, Finca Rosa Blanca wanted to find ways of driving direct consumer sales, increasing digital and social media engagement, and increasing ADR through upselling packages and add-on activities. Vineyard was tapped to create social media content, e-mail marketing campaigns and create promotional packages. In the process, we also helped with product development and weighed in on consumer excursion experience and in-house destination tour development. Vineyard also handled inbound PR requests and coordinated journalist on-site visits.
Social Media, Product Development, Digital, PR
Finca Rosa Blanca Resort and Coffee Plantation