The food truck scene in Boston started to explode within the last five to ten years. In the ultimate showdown between rival towns, both the Food Truck Throwdown and Food Truck Bash event brand concepts gave Boston and New York the opportunity to compete for bragging rights. We provided a wide range of marketing, corporate relations, and PR support in the Boston area, and launched the new Bash brand in the Providence market. Corporate partners included JetBlue Airlines, Maker’s Mark, Zipcar, Whole Foods, Narragansett Beer, and Enterprise Carshare. The events received media coverage in a wide array of digital and print media.
Services:
Branding, Corporate Partnerships, PR, Social Media, Events, Design
Industries:
Food, Events
Client:
Food Truck Throwdown & Food Truck Bash
Year:
2012, 2013