August 1, 2024 (Boston, MA) – Vineyard Global, a boutique PR agency headquartered in Boston, MA, has been appointed as the public relations Agency-of-Record for North America and the UK by Saruni Basecamp, a pioneering safari company rooted in community-based conservation and tourism.
“We have been working with Basecamp Explorer, the precursor to Saruni Basecamp, for a number of years now, and are very excited for the newly launched brand. This is now an impressive collection of 12 properties across the Kenya tourism circuit in both the Masai Mara region and up north in Samburu. At Vineyard, we look for clients that share our values – commitment to thoughtful and impactful tourism experiences that uplift, empower, and leave a positive footprint.”
– Mindy Harris, Managing Director, Vineyard Global.
Saruni Basecamp is a portfolio of pioneering, innovative and ethical safari lodges and camps rooted in community-based conservation and tourism. This collection of lodges features the very best East Africa has to offer, including exclusive game viewing opportunities with special opportunities such as night-drives, off-roading, family-friendly safari activities, and lots of “do-good” experiences such as tree-planting, fair-trade women’s jewelry collaborative and a tour of their on-site local wildlife education center. President Barack and Michelle Obama stayed at one of the early flagship tented camps – Basecamp Masai Mara, where now a small collection of native Kenyan trees outside camp are dedicated in their honor.
This collection has been featured in TIME Magazine, The Points Guy, Travel & Leisure, Globe & Mail, The Hollywood Reporter, AFAR, National Geographic, The Knot, Fodor’s and many other national and regional publications.
“We are delighted to continue our communications work with Vineyard Global, as our PR agency of record for our new brand, Saruni Basecamp. We have been a tourism industry pioneer in developing community conservancies in Kenya. We believe this is the safari model of the future because it recognizes the need for local economic development, long-term sustainable revenue for our people living out in wildlife areas while protecting the iconic species that are famous in this region. We have faith that Vineyard Global will tell our story to North American and UK audiences and will give voice to the wildlife and people we care so deeply about.”
– Jeremiah Mutisya, Chief Executive Officer, Saruni Basecamp
SARUNI BASECAMP PROPERTIES IN KENYA:
Masai Mara Properties:
Saruni Leopard Hill
Saruni Eagle View
Saruni Mara
Saruni Wild
Basecamp Mara Houses
Basecamp Wilderness
Basecamp Masai Mara
Basecamp Adventure
Basecamp Dorobo Mobile Camp
Basecamp Hilltop
Samburu Properties:
Saruni Samburu
Saruni Rhino
ABOUT SARUNI BASECAMP
Saruni Basecamp, a collection of 12 luxury safari properties, is dedicated to protecting the most important community-based wildlife ecosystems in East Africa, through community conservancies. We place ecosystem health and big picture biodiversity goals alongside our strong people-focused CSR foundation agenda. Tourism is the vehicle through which we achieve long term sustainable conservation and human economic empowerment in the rural areas where we operate. We are proud members of The Long Run and ATTA, the African Travel & Tourism Foundation, and our properties have been Gold and Silver-rated for Eco-tourism operations by Eco-Tourism Kenya.
ABOUT VINEYARD GLOBAL
Vineyard Global is a boutique integrated PR and marketing firm dedicated to mission-driven inspirational brands. Vineyard helps clients identify and portray brand assets to target audiences with compelling messaging, imagery and strong brand positioning. Vineyard Global’s clients have seen coverage in the world’s top media outlets: National Geographic, Travel & Leisure, Condé Nast Traveler, AFAR, VOGUE, Forbes, TIME, Fodor’s, The Hollywood Reporter, The Boston Globe, BRIDES, Globe & Mail, and dozens of other regional, national, and global outlets.