MARKETING FOR INSPIRATIONAL BRANDS

VINEYARD is a boutique integrated marketing firm that provides
content and business development strategies for the global hospitality industry.

THE COLLECTION

Vineyard Global prides itself on representing exquisite award-winning destinations and hospitality companies worldwide. Our partners share a level of excellence in brand execution, commitment to guest service and dedication to thoughtful mission-driven travel and dining experiences.

OUR SERVICES AND EXPERTISE

At Vineyard, we take a broad approach to marketing services.
We ensure that our brands are crisp, well designed and expertly
communicated across multiple channels; and laser-focused on the
right messaging for the right audience. We can handle anything
from small design projects to long term monthly or annual
campaigns and ongoing services.

OUR WORK

Basecamp Explorer

Saturday Farm: Historic Cape Cod Vacation Property

CURRENT AND PAST CLIENTS

TESTIMONIALS

Everyone who has viewed our Saturday Farm website has conveyed to us how much they love it; including the stylist contracted by Better Homes and Gardens magazine. If you want to give your business a wonderful boost, turbo-charge your visibility and professional look and ensure you are reaching the right audience, we highly recommend Mindy Harris.

Cindy SauersOwner, Saturday Farm Vacation Property

Through her collaborative approach, she developed a PR strategy that effectively positioned and branded the company as we had hoped. Not only did we get great press coverage, but we saw a measurable increase in business.

Jeff BarryCEO, Boston Organics

I worked with Mindy for over a year on building up and expanding my social media networks and loved every second of it. She is super organized, thoughtful, and detail-oriented to the point where I could really focus on other aspects of my business because I knew that she had the social media marketing completely under control.

Leise JonesOwner, Leise Jones Photography

MEET THE TEAM

Our team members and partners are located across North America
and around the globe in Boston, Philadelphia, Portland, Spokane,
Toronto, San Francisco, and Cape Town.

MINDY HARRIS

Managing Director

Mindy began her marketing career as public relations director for the Northeast Organic Farming Association, where she crafted a robust event marketing protocol for one of the largest food education and policy organizations in New England. From there moved into marketing consulting for the private sector at the Williams Agency in Cambridge, Massachusetts. She has collaborated with national and international brands such as JetBlue, Maker’s Mark, Whole Foods Market and ZipCar on event marketing projects. Mindy served as the Marketing & Events Manager at the James Beard-award winning Oleana Restaurant Group under the leadership of Executive Chef Ana Sortun. Vineyard (formerly Mindy Harris Communications) was born in 2011, and has continued to grow into a team effort. Mindy holds a master’s degree from Harvard University and a bachelors from Northwestern. When she’s not cultivating her garden or busy staring at the latest sans serif fonts, she’s en route to the bush somewhere in Africa.

PAULA BREGER

Editor

An attorney by training, Paula has translated her professional attention to detail and love for the written word into an editing career spanning a variety of genres and industries. Recent projects include educational textbook content, promotional web copy for a bed-and-breakfast destination resort, a hard-copy adult mystery novel, and a series of teen novels. Paula holds a BS in Economics with a concentration in marketing from the Wharton School at the University of Pennsylvania and a JD from the UCLA School of Law. You can often find Paula volunteering behind the librarian’s desk of a successful 5,000-volume local synagogue library, or co-chairing a series of author speaking events in northeastern Massachusetts. She ensures that all Vineyard-client marketing work is expertly written, clean, and in keeping with brand standards. Paula is an avid bibliophile, and enjoys collecting, and reading books in a variety of genres. She also spends an inordinate amount of time watching panda cams online.

ELIZABETH RAFLOWITZ

Director of Public Relations

Elizabeth (Elie) is a skilled communications strategist and freelance travel writer with 12+ years of agency experience specializing in results-focused media relations, marketing, and creative campaigns for regional and national brands across tourism, sports, and entertainment industries. Her expertise encompasses strategy development and execution of PR, social media, and influencer programming; brand messaging development and media training; endemic and non-endemic storyline creation paired with proactive and reactive media outreach and inquiries; and cultivate and maintain media and influencer relationships.

Past clients have included: Boston Red Sox, New England Revolution, Boston Celtics, Killington Resort, Boston Globe Travel Show, Head of the Charles, Fenway Sports Management (Big Air, Red Bull Crashed Ice, Fenway Hurling Classic and Irish Festival, Football at Fenway, Frozen Fenway) Longchamp, U.S. Department of Veterans Affairs, Santander Bank, Feld Entertainment (Disney on Ice, Ringling Bros. and Barnum and Bailey), Boston Wine Expo, Nantucket Music Festival.

Elie is an avid traveler, resided as an expat in Tokyo for three years, and has been to all seven continents. She holds a Bachelor of Arts in Communication + Journalism from Suffolk University; Certificate in Graphic Design from New England School of Art + Design; Master of Science in Sports Leadership from Northeastern University; and studied abroad on Semester at Sea.

FROM THE BLOG

July 7, 2020 in MARKETING

6 things you need to include in your Covid Marketing

The Covid pandemic has hit the international tourism industry hard, and sent operations staff scrambling to put new standards into protocols and procedures. Resilience and flexibility are core virtues of…
Read More

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