Basecamp Explorer is a well-established adventure tour company with a collection of safari lodges in the Masai Mara area of Kenya. With the launch of a new luxury property in 2018, Leopard Hill, Basecamp decided to invest in the US market. Vineyard was commissioned to tackle PR and Trade Representation. An initial press trip garnered coverage from top-tier publications such as National Geographic, Sheridan Road, Forbes, Upscale Magazine, Venu, NY Magazine, Brides Magazine, and Cool Hunting. On tap for Trade Representation includes domestic trips to partners and coordination of trade meetings for clients at various global tradeshows throughout the year. Properties include Leopard Hill, Eagle View, Wilderness Camp, Dorobo Mobile Camp, and the original Basecamp Masai Mara.
PR, Trade Representation
Basecamp Explorer Kenya